MAP International Certificate
University of La Verne

The University of La Verne is one of the most traditional and well respected American Universities.


Founded in 1891, ULV is a private non-profit institution, with its main campus in the City of La Verne, California, located just outside of Los Angeles.


The University offers Undergraduate, Masters and Doctoral degrees in various fields of knowledge. Classes are taught by Ph.D.’s with extensive professional and academic experience. Host to over 8,500 students, ULV prides itself on its small class sizes, inclusive culture and a vibrant campus community.


During your visit, you will study with ULV’s outstanding faculty, visit and learn from Executives at some of the world’s most successful businesses, as well as take advantage of the many cultural and touristic opportunities Los Angeles has to offer.


Course Structure:


The course follows a similar structure, designed to give students a blend of classroom learning and hands-on experience. We do our best to ensure student groups are very multi-cultural. Class sizes are capped at 30 students. Courses are rigorous. It will be very difficult to complete the course without attending all classes.

Weekends are left open so students may explore Los Angeles and enjoy cultural opportunities. Please note, a graduation ceremony will take place on the last day of the programme.


2 Week Programme:


Strategy and Marketing:

Advanced Topics in Business Strategy.


Please see detailed schedule under Programme Schedule below.

Strategy & Marketing

Student Profile:


Young undergraduate students or near the completion an undergraduate or equivalent degree interested in improving their strategic and marketing business skills.




Learn more about advanced Strategy and Marketing theories, combined with case studies about the subject.


This course allows participants to develop marketing strategies for their own companies from an international view of the theme.


Academic Itinerary

1st Week:


Marketing & Market Conquest:

Marketing in the International Arena – landscape and trends; Managing cultural and legal differences among countries.


Strategic Thinking:

Change management; Leadership, Strategic Management and Change management; Mission, Vision, and Social Responsibility.


2nd Week:


Strategic Planning:

Core competence; Key Performance Indicators and Balanced Scorecard; Strategic alignment.




You can access the readings here:




Prof. Dr. Issam Ghazzawi and Prof. F. Steve Fialho

Information on your accommodation can be found here:


  • Bed and a continental breakfast is provided
  • Group Transfers will be provided for company visits and for lectures.
  • Outside this, please make your own arrangements.
  • Lunch is subsidized by the university. Students can eat a very satisfying lunch for $ 8 on campus.

    Please note that the restaurant is open until 13h00 only.


Main site visits are scheduled for July 19th


1. Port of Los Angeles


  • Time:
    08h00 – 12h00



  • Location / Meeting Point:
    Downtown Harbor at Berth 85 between 5th
    and 6th Streets at Sampson Way, in San Pedro 90731, Los Angeles.


  • Parking Lot:
    There is a free of charge parking lot.


The visit will take place inside one boat with one representative of the port explaining the operation of the LA Port. It is one of the most modern ports and with highest traffics of containers in the world.


2. Universal Studios Hollywood


  • Time:
    14h00 – 20h00




Universal Studios Hollywood is a film studio and theme park in the San Fernando Valley area of Los Angeles County, California.


About 70% of the studio lies within the unincorporated county island known as niversal City while the rest lies within the city limits of LosAngeles, California.

Certificate of Attendance:


Issued by the University of La Verne.

Flight Times and Details

Here is information regarding your flights. Please ensure that you arrive on time.

Programme Schedule*

Below you can find a day-by-day schedule of the activities that will occur during the programme duration.
*Schedules provided are subject to change. The digital schedule will be updated as soon as possible if there are any changes made.

Student Commitments

Legal Declaration of Indemnity, Undertaking and Consent

  1. The University of the Witwatersrand, Johannesburg (hereafter referred to as ‘the University’) has insured itself for its liability arising from the acts and omissions of persons acting on its behalf, and that its registered students, staff and individuals who are subject to the University’s rules, regulations, policies, procedures and standing orders as amended from time to time are insured during the course and scope of their registered courses and/or within the scope of University’s business. This is subject to the proviso that the University’s maximum liability will be limited, whether for a single or multiple events, to the extent that is covered thereof;
  2. When the University arranges for me to travel to locations which are outside of the University’s precincts, and when traveling in vehicles which do not belong to the University’s and/or are not driven by University staff, I will enjoy only such cover as referred to in Section 1 above, provided that I depart and travel from the University’s precincts and return to it from an excursion arrange by the University, on a route agreed upon in advance by the University;
  3. In cases where no fault can be attributed to the University, I hereby indemnify, absolve and hold harmless the University, its officials, employees, students and invitees in respect of any damage the property, death or bodily injury to/of myself and/or third parties, whether on/off the University precincts, or whilst engaged in any related activity to the University abroad; and
  4. I understand that I attend and participate in the WBS Global Study Tour in various designated countries around the world during specified periods in 2019 at my own risk where the event falls outside the cover provided to or by the University.
  5. I acknowledge that I have read and understood the contents of this indemnity in every respect.

This document is applicable to all modes of delivery of the Global Study Tour from 2017 onwards.

  1. Assessment Policy
    All assignments, including the attendance of the Amazing Race and all scheduled visits to businesses, other organisations and cultural activities, is compulsory. Failure to comply with this policy will result in an automatic failure off this course. A record of attendance at each prescribed tour activity will be kept by the Tour Leader and will be submitted to the International Office as a formal record for student assessment. Should a student fail (including as a result of non-attendance and failure to participate), the tour will have to be repeated.
    A candidate who has not completed all the requirements for this tour by the end of the minimum period of study and who is permitted in terms of Senate Standing Orders to continue will be required to register again for this tour at the beginning of the following academic year and pay the relevant fee.
  2. Registration for the Global Study Tour
    A candidate is required to register and pay in advance for the Study Tour in order to be admitted to complete the course.
    If a candidate wishes to amend his/her selection of destination, a prescribed period of time will be permitted as indicated by the Global Study Tour Coordinator. However, no changes to selection of destination will be entertained once confirmed.
  3. International Applicants
    Applications from international exchange and immersion students are welcome. All international students need to conform with the University’s requirements and the South African legislation that pertains to such students.
  4. Credits towards MBA or MM to other degrees
    Students may be granted credits for this tour at international partner schools however please note that the granting of credits is based on the credit weighting exchange between the WBS MBA and other international programmes.
  5. Pass mark for this course
    In order to pass the study tour, a student must obtain a minimum of 50% as a final mark subject to the subminimum rule.
  6. Fees
    Students must register for the Global Business Study Tour (BUSA 7442A) in order to pay the travel component cost for the study tour. Students will be advised as to the Rand value that has to be paid for the study tour of their choice. The deadline for the choice of study tour and payments will be communicated to students by the School’s International Office. Failure to pay the full fee for the Global Study Tour in advance or failure to attend the tour for whatever reason will still hold the student liable for the full amount as indicated for the selected tour package. Please note that fees may not involve the same costing as certain travel destinations are cheaper than others. Also note that whenever indicated students will be responsible for their own transport and cost of meals and incidentals on each tour. Tour leaders do not carry additional funds to allow for students who do not make personal provision for their own expenses.
  7. Allocation of Marks
    The mark composition for each assignment will comprise a combination of marks awarded for assignment projects and field work, both individual and syndicate work. The mark allocation for the course is detailed in the course pack.
    Syndicates may apply to have non-performing members excluded from the syndicate mark for their assignment, or have a portion of the total mark allocated to the non-performing student.
  8. Publication of Final Course Results
    The results of the global study tour will be published by the Faculty Office as soon as possible, normally within four weeks from assignment submission.
  9. Disputes and Grievances
    Any disputes or grievances that arise as a result of the application of, or failure to apply, the provisions of these Standing Orders should be managed within the Faculty’s existing appeals and grievance procedure. Problems should always be resolved as close to the source as possible. The grievance procedure policy and applicable forms are available from the Faculty Office.
  10. Code of Conduct
    All students will abide by the daily dress code as indicated by the Tour Leader depending on the daily schedule of events and places visited.
    Students are also advised that whilst they are encouraged to enjoy the tour, they are reminded that they are participating in a Wits Study Tour programme and are not traveling for their own leisure purposes. As such, the prime focus is on teaching and learning and at all times students will need to participate in all prescribed activities and field visits.
    Students are advised to heed the guidance and instruction of the designated Tour Leader on each trip. In addition, students are advised to serve as professional ambassadors of Wits University and the Wits Business School at all times whilst on tour. Students are also advised to download a copy of the Wits Student Code of Conduct to familiarise themselves with the policy.
    During visits, students are to ensure that all mobile phones are switched off.
    Students are to be punctual for all visits, failure to attend a visit without a valid reason will render your attendance as incomplete.
    Failure to adhere to the above could result in a disciplinary action being lodged against the student.
  11. Recording of Global Study Tour Activities
    Business visit sessions may only be recorded (by audio, images or video) with the express written permission of that organisation. Students will be required to agree in writing that:
    • recordings will only be used for purposes of their own private study and revision;
    • recordings will not be copied, shared, communicated, published or distributed in any format whatsoever and using any medium whatsoever, unless requested to do so by the lecturer;
    • unedited copies recordings will be provided to the lecturer if requested to do so; and
    • Copyright of all recordings remain the property of the University.

It is noted that infringement of any of these conditions may result in disciplinary action being taken against the student.