Pearson Business School - Online Tour

Briefing Session

Please join us for the briefing session on the 8th of April from 19h00-21h00.

Zoom Link –

Opening Ceremony: Guest Speaker

Mr Chris Donnelly
CEO Verb Brands

Named in Forbes 30 under 30, Chris Donnelly is the founder of VERB Brands; a luxury digital agency based in London, New York & Shanghai. VERB specialises in creating digital strategies for brands through website and eCommerce platform build/optimization and conducting SEO, PPC, programmatic and social media campaigns for luxury brands. Having seen the demand, Chris has recently launched VERB China to help western luxury brands launch and grow in China. 


Having started the company at university when he was 21, he has grown the company organically, working on omnichannel digital projects for international brands such as Jimmy Choo, Bugatti, Clive Christian, The Wolseley, Claridges to name a few. VERB is now one of the most recognised luxury digital agencies in the world.

“The Leading Digital Agency for Luxury & Premium Brands.”


Based in London & New York, VERB is a performance-based digital agency that drives strategy, growth, and revenue. VERB provides SEO, PPC, organic & paid social, programmatic services, websites and content for some of the world’s leading brands.”

Verb is a service business that is primarily based in the UK, it was started in 2013.

Prof. Chris Jones heads up the Entrepreneurship pathway of the Business Management courses, as well as teaching on the Industry Studies module. Chris is also the director of software house Chanjones Ltd. He’s been programming in various languages since he was 12 years old. With experience ranging from logistics to computer vision to aviation. 







8 April7PM-9PM6PM-8PMBriefing – Prof Ricardo Britto
12 April5PM-5:45PM4PM-4:45PMSpeed Networking
12 April6PM-7:30PM5PM-6:30PMOpening Ceremony Guest Speaker – Chris Donnelly
19 April7PM-8:30 PM6PM-7:30PMVirtual Amazing Race
19 April8:40PM-9:15PM7:40PM-8:15PMPresentation – City Finance and Sustainability London
14 April7PM-9PM6PM-8PMLecture – Prof Chris Jones
21 April7PM-9PM6PM-8PMLecture – Prof Chris Jones
26 April7PM-9PM6PM-8PMLecture – Prof Chris Jones
28 April7PM-9PM6PM-8PMLecture – Prof Chris Jones
3 May7PM-9PM6PM-8PMLecture – Prof Chris Jones
5 May7PM-9PM6PM-8PMLecture – Prof Chris Jones
11 May7:30PM-8:30PM6:30PM-7:30PMFarewell address: Navigating Your Way Through Covid 19 – Matthew Khoury
11 May8:30PM-9:00PM7:30PM-9:00PMClosing Ceremony

Closing Ceremony: Guest Speaker

Matthew Khoury
Loke Global

Graduated from University of South Australia, Matthew Khoury co-founded Loke Global in Australia in 2012.


LOKE builds branded ordering, loyalty and marketing technology for retail and hospitality brands. It provides both web and native apps in customer’s brand with the widest selection of tools to build revenue and customer data. LOKE’s bespoke platform includes customisable segmentation and tracking tools, allowing its customers to create powerful and meaningful journeys while enhancing customer’s interaction with businesses. It offers a feature set normally only achieved by combining multiple platforms.


After the successful launch in Australia and Singapore, Matt moved to London to expand Loke’s operation into the UK in 2018. When Covid-19 hit UK in March 2020, Matt led his team to change its business model over night, they have pivoted extremely successfully to focus on providing ordering platforms, for delivery services, to small and medium sized hospitality businesses.


Its customers include Shake Shack, Nandos, Baskin Robbins, National Australia Bank, Milestone Group, Gelato Messina, City Pub Group and many more, it has offices in Sydney, Singapore, London and Aukland.